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Certifications

Google Analytics

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Hubspot: Content Marketing, Social Media Marketing

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HooteSuite Platform

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Seismic Administration

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Key Classes

Branding Strategy: Brand architecture, Positioning strategy, differentiation, research.

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Marketing Analytics: Clustering, segmentation, data visualization, Project on Alcoholic Beverage Price Change's Effect on Purchasing Volume 

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Marketing Strategy

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Data Analytics: ROC Curves, Multivariate Regression, SAS, DoorDash Project

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Fashion, Luxury and Lifestyle 

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Internet Marketing

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Marketing Research (Biola): Patty's Cakes Project

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Digital, Social, and SEO Strategy (Biola): Glossier Project

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Videography (Biola)

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Introduction to Computer Science (Biola)

Modern White Building

Work Experience

September 2022-Present

Social Media Marketing Associate

Salesforce.Org

  • Plan social strategy and create content for Instagram, LinkedIn, Twitter and Facebook.

 


January - August 2022

Head of Marketing, Patch Supply.

  • Manages creative and copy for all social platforms, web, and email campaigns as brand prepares to re-launch.
  • Created SEO strategy guidelines including website code organization and content strategies.
  • Researched and analyzed current brand positioning and competitive landscape in order to condense findings into a
    20 page, 1 year marketing strategy plan. Crafted brand re-launch and strategic direction and presented to the CEO.

 

September 2021 - May 2022

Relationship Management Specialist,

USC Marshall MS Marketing Program 

 

S2019 & S2020:

Marketing Intern

CO-OP Financial Services

White Room

Skills

Tableau

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Canva

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Google Analytics

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Microsoft Suite: Excel, PowerPoint, Access, Outlook, Word

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MailChimp

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Google Platforms: Drive, Sheets, Docs, Slides

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SAS

 

Beginner Python

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Seismic (Admin & Analytics Certified)

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Beginner Photoshop

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Basic Video Editing

White Sand
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2022 by Estie Williams

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