Work
Samples
Below you'll find an Integrated Strategic Marketing Plan I wrote for L'Oreal as they launch their Perso product and head into these roaring 20's. Below that is the series of presentations I gave on my team's data analysis of alcohol sales over the past 10 years in the US, with an emphasis on how changes in certain categories can raise sales of other beverages. The research I conducted for Patty's Cakes and Desserts is housed here as well alongside a 1 year marketing plan I wrote for a non-profit. That is followed by an analytics project where SAS and Tableau were the main tools, and finally an SEO focused project.
Market Research for
Patty's Cakes
and Desserts
One Year Marketing Plan for Family Assistance Ministries
Working with Family Assistance Ministries was a pleasure. They exist to prevent hunger and homelessness in Orange County California, and believe in providing "wrap around" aid to assist their clients in multiple ways. Their unique 1x1 case management and true passion set them apart as a nonprofit. I had the privilege to assess their internal and external environment in order to create strategies that will help them improve in identified areas over the next year. The plan centers around creating a comprehensive social media and data tracking system in order to better reach new volunteers and potential clients.
An Analysis of...
Do restaurants with better health records receive more orders?
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If so, what rating factors matter most?
The Concept
ANOVA: I found that higher priced restaurants were better rated by customers & health agencies.
Roc: My model was 70% accurate.
ANOVA & Roc Curve
Digital Strategy Toolkit Project for Glossier
In this project, I created a digital strategy toolkit using Glossier to base my work on. I analyzed the marketing and public relations tactics of their competitors- then delved into their digital promotions and marketing strategy. After analyzing their SEO, top digital trends, and the current effectiveness of their efforts, I created a toolkit to grow their digital strategy. My Google Analytics, Hootesuite, and Hubspot Social Media certifications aided me greatly in analyzing their social strategy and SEO performance.